Under the patronage of: Prof. Dr. Ahmed Farag El-Qassed, President of Menoufia University Prof. Dr. Nasser Abdel Bary, Vice President for Education and Student Affairs Prof. Dr. Sobhi Sharaf, Vice President for Community Service and Environmental Development A symposium entitled "Atypical Wars and Their Impact on Visual Identity" was held today, Tuesday, March 18, 2025, at the Faculty of Computers and Information at Menoufia University. The symposium was sponsored by Prof. Dr. Hatem Mohamed Sayed Ahmed, Dean of the Faculty, in cooperation with the Nile Media Center in Menoufia, and sponsored by Dr. Ahmed Yahya, Head of the Internal Media Sector. This symposium is part of the media campaign to promote the values ​​of loyalty and belonging to the homeland. In the presence of: Ms. Walaa Mohi El-Din, Director of the Nile Media Center in Menoufia Ms. Hossam Omran, Media Specialist at the Nile Center in Menoufia Mr. Mohamed Abdel Ghani El-Barmawy, Director General of the College Ms. Nasreen Abdel Hadi, Director of the Youth Care Department at the College A group of male and female students from the College The seminar was delivered by Prof. Dr. Hatem Mohamed Sayed Ahmed, Dean of the College, who addressed a number of important topics linking atypical wars and their impact on visual identity. He began the seminar by introducing "visual identity," which is considered the foundation of influence in modern societies. He explained that it is not merely a collection of symbols or slogans, but rather a comprehensive visual message that carries within it cultural values ​​and principles that contribute to shaping the perceptions of individuals and groups. He then moved on to discuss "atypical wars," which are characterized by wars that do not rely on direct military conflict, but rather rely on information warfare and the use of media to influence public opinion. He added that these wars help change the way we understand national security and international conflict. His Excellency then focused on "rumor wars," considered one of the most dangerous methods used in asymmetric warfare that help destabilize societies. He explained that these rumors have become a key tool in modern warfare, impacting social and political awareness. His speech also touched on "fourth- and fifth-generation warfare," which targets minds through the media and digital attacks that harm countries and thus impact societies. At the end of the symposium, His Excellency emphasized the importance of awareness of the profound effects that asymmetric warfare has on visual identity, as well as the need to focus on media and visual design as effective tools in confronting these challenges.